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A branded world : adventures in public relations and the creation of superbrands / Michael Levine.

By: Levine, Michael.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : J. Wiley, c2003Description: xi, 260 p. ; 24 cm.ISBN: 0471263664.Subject(s): Business | Advertisement | Public relation | BrandingDDC classification: 659.2
List(s) this item appears in: BBA
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Non-fiction 659.2 L655b 2003 (Browse shelf) C- 1 Available G00426
Total holds: 0

Includes bibliographical references and index.

Business


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