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A preface to marketing management / Peter, J. Paul.

By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill, c2000Edition: 8th ed.Description: xviii, 318 p. : ill. ; 23 cm.ISBN: 0073661511.Subject(s): Business | Marketing management | Marketing research | Product management | Global marketingDDC classification: 658.8
List(s) this item appears in: BBA
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Non-fiction 658.8 P478p 2000 (Browse shelf) C- 1 Available 002040
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Includes index.

Business


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